Michigan Skier News


  • NUB'S NOB 2020-21
  • SKI, INC. 2020 -- A GOOD READ

NUB'S NOB -- Ski Season 2020-21

(September 3, 2020) -- As skiers and riders we are all wondering what winter will look like during the age of COVID-19. Things can change quickly, but here is what we know right now:

  • Skiing and riding will be allowed at Nub's Nob.
  • We do not plan to limit season pass sales.
  • We do not plan to have reservations for skiing.
  • Face masks will be required on chairlifts and indoor spaces.
  • Indoor spaces will be restricted or possibly unavailable.
  • Most events will need to be altered and some may not happen.

Life with COVID-19 requires all of us to adjust our expectations. This winter at Nub’s Nob we plan to enjoy the same great skiing and riding as always while we navigate these adjustments together. Many of the amenities that we are accustomed to will operate differently, and some may not be available. Our continued focus this season and every season is to provide the Midwest's Best Snow with first-class and friendly service. All of us at Nub's Nob are looking forward to welcoming you back to the slopes.


What's New?

In preparation for the upcoming ski season the Nub’s Crew focused on improvements to the outdoor spaces: 

  • We repainted the exterior of all the buildings.
  • Repaved the parking lot and entrance road.
  • Expanded the Winter Garden- adding a food truck style venue, more seating and a fire pit.
  • Created an outdoor pick-up window off the Nub’s Pub for slope-side food and drink.
  • Improved the skiing on Valley by taking down the Blue Lift, removing trees, relocating snowmaking equipment and widened the slope with extensive earthwork.

More at NubsNob.com


One-Piece Nordic Walking Poles Radically Improve Balance, Stability, And Gait -- NO Longer Just For Athletes, Backpackers & Expert Skiers Deprived Of Snow!


Over 12 million Europeans are walking with special Nordic Ski Walking Poles (ALL ages and ALL fitness levels). This amazing new fitness activity turbocharges the typical walking regimen. Nordic Walking burns up to 40% more calories than regular walking. Using the correct length poles automatically improves walking posture. The correct length poles trick us into standing taller and help to radically reduce the stress to the shins, knees, hips, and back. Nordic Walking is ideal for athletes, kids, adults of all ages, and even folks with balance issues.


Every day, here at SKIWALKING.COM LLC and The American Nordic Walking System, we receive thank you emails and wonderful reviews from happy customers - including folks with bad/new knees, bad/new hips, back problems, balance, and other issues. One of our first customers asked if our walking poles would help improve her balance problems stemming from an inner ear issue. At the time, I wasn’t sure, but I did share with her several impressive success stories from individuals with knee, hip and/or back problems. By using the correct length poles, she was able to navigate even the roughest terrain with balance and security provided by the poles. She has been successfully using our Swix VIP Nordic Walking Poles for years now.


Nordic Walking’s winning combination of improved posture, and unique 4-Wheel-Drive type action and shock absorbing benefits - helping many individuals to walk comfortably again. Nordic Walking Poles are helping individuals with balance issues, knee issues, hip issues, back issues (including those with rods in their back), weight issues, multiple sclerosis (MS), Parkinson’s (PD), amyotrophic lateral sclerosis (ALS),  diabetes, neuropathy, arthritis, bursitis, scoliosis, lumbar stenosis, fibromyalgia, post polio, osteoporosis, stroke recovery, cancer recovery and other limitations to walking. Nordic Walking poles are helping thousands of Americans get off the couch, successfully get outside, start walking safely, and effectively launch much-needed walking campaigns.


While hosting Nordic Walking at The Fitness Center in Traverse City, Michigan, I was introduced to Michelle Honer. Michelle had signed up to participate in one of my Ski Walking Classes. When she walked up the handicap ramp prior to the class with her cane, it was apparent that she had some balance issues. Michelle informed her classmates that she had MS. Our 1st Ski Walk was only a few blocks down and back. Within several weeks we were covering about 2 miles in one hour.


For seven prior years, Michelle had ridden an electric scooter in the Traverse City MS Walk. Michelle’s Nordic Walking Poles helped to enable her to walk the 5K (3.1 miles). Local newspapers and TV stations have covered her remarkable story.


"My special Nordic Walking poles have allowed me to walk taller, faster, further and with much more stability than with my cane. Their one-piece design is so much better than my old adjustable poles that broke unexpectedly at an extremely inconvenient time," says Michelle.


Michelle became an official Ski Walking Ambassador for SKIWALKING.COM and proudly wore her Ski Walking Shirt made of organic cotton while assisting at many of my Nordic Walking Clinics. Michelle’s success with the walking poles encouraged me to host free Nordic Walking Clinics at MS Support Group meetings. She suggested that I also contact the Jimmie Heuga Center in Colorado. The Heuga Center is dedicated to helping those with MS lead healthier and happier lives.


A few summers back we hosted free Nordic Walking Clinics and donated our SWIX Nordic Walking Poles to Wounded Warriors at Fort Carson in Colorado. Many of these American heroes came to our clinics using canes and walkers. One Wounded Warrior had just been released from his wheelchair. ALL found that using the correct length poles really did radically improve balance, stability, and gait. Our one-piece poles are much more stable then collapsible poles. 32 different lengths ensure a perfect fit.


We receive thank you letters and emails every day from super happy customers. Here are a couple of wonderful examples:


I just returned from a 14-day trip to London and Ireland. I was able to do almost everything using my walking poles or "walking sticks" as they call them in England and Ireland. I could not have considered this trip without my "walking sticks," and I am grateful for them. I hope all Parkinson's patients will be able to make use of "walking sticks."

Again, thanks for making my once in a lifetime adventure a reality.



We've been Ski Walking every day, and I am truly amazed watching Linda with her new walking poles. If I didn't know that Linda had MS and the related gate problems that most MS patients have, I would not have believed it! She walks "normal" whatever that is? Your poles are great!



My husband bought me your poles for my birthday last week. I LOVE them. I have MS and walk with a slight limp, and my balance is off sometimes. I am now walking in the park at a brisk walk every day for about 1 1/2 miles. Thank you so much. They make a big difference in my walking. I told him they are the best birthday present he has ever bought me. Thanks again.



It may sound like magic, but it is just good physics. The key is using "perfect length" Nordic Walking Poles. The perfect length poles actually trick us into walking with a super straight back - better walking posture is biomechanically a good thing. This improved walking posture, when combined with the unique 4-Wheel-Drive type action of walking with poles, radically reduces the stress to the shins, knees, hips, and back. Nordic Walking is low impact and yet provides a highly effective workout - burning more calories and working more muscle groups than regular walking. 


We recommend quality one-piece poles that won’t collapse unexpectedly. One-piece poles are safer, lighter and much more durable than adjustable/telescoping/collapsible poles. Our one-piece poles are doctor recommended.  Adjustable/telescoping/collapsible poles should NEVER be recommended to anyone with a balance issue. Hundreds of backpackers have tumbled when their telescoping poles unexpectedly collapsed, sometimes causing severe injuries. 


According to Nick Mahood, SWIX USA Nordic Walking Director, "Pete Edwards, the American Nordic Walking System and SKIWALKING.COM LLC's owner/found/coach, has single-handedly introduced thousands of Americans to Nordic Walking through his enthusiastic Nordic Walking clinics! I have no doubt that Edwards is the #1 retailer of Nordic Walking Poles in the USA! You can quote me on that!"



For more information, pictures, info on how to get started, and how to buy – please contact:

The American Nordic Walking System 



Phone: 231-334-3080





SKI INC. 2020

Chris Diamond's new book Ski Inc. 2020 launches Oct. 29: "The ski world has been turned upside down."


STEAMBOAT SPRINGS, Colo.—Chris Diamond's award-winning first book, Ski Inc., had just hit bookshelves in December 2016 when shock waves reverberated through the ski resort landscape—quickly rippling down to impact millions of skiers and riders. In early 2017, the Alterra Mountain Company emerged to challenge Vail Resorts' supremacy, eventually buying 15 resorts, partnering with another 25-plus, and launching the Ikon Pass to compete with the Epic Pass. The story behind Alterra's rise is remarkable, as is the counter-offensive launched by Vail Resorts, which went on its own buying spree, punctuated by the just-closed purchase of Peak Resorts and its 17 areas.

Nothing like this has ever happened—for skiers and riders, for the resort business, or arguably for any industry. So Diamond decided to write a sequel, called Ski Inc. 2020, which goes on sale Oct. 29, just as hundreds of thousands of skiers and riders decide whether to buy Epic or Ikon.

As the former president of Steamboat in Colorado and Vermont's Mount Snow, he enjoyed unprecedented access to all the major players, and this behind-the-scenes account is an eye-opener, a colorful exploration and analysis that has already earned impressive praise from across the spectrum. "If you love winter, love mountains, and love to slide on snow, this book is a must-read," says Michael Berry, who served as president of the National Ski Areas Association for 25 years.

The resort transformation has created a heyday for skiers and riders, who are now able to access dozens of resorts for a dramatically reduced price. An estimated 1.5 million skiers will buy an Epic or Ikon pass for the 2019-20 season, and hundreds of thousands more will buy some type of value-oriented pass. 

When Diamond started Ski Inc. 2020, he thought it would be primarily the story of how these "Big Two" resort companies and their pass partners suddenly came to represent more than half of the U.S. ski resort business. But as he dug deeper, he discovered dynamic trajectories among the next three largest ski conglomerates (Boyne Resorts, POWDR and Peak Resorts, which has been acquired by Vail), plus ingenuity and innovation at a host of small- and medium-sized resorts, dozens of which are chronicled in the book.

Besides the widespread success of value season passes, which trade early commitment for dramatically reduced pricing, resorts large and small have polished their operations. The success starts with passionate leadership and extends to every line item. Resorts now avoid risky real-estate projects; vigorously market to and build relationships with digitally savvy customers; sharpen margins across all departments; and improve the product in every way. For an industry that historically suffered through peaks and valleys with the weather and economy, the result today is an impressive bottom-line consistency that has drawn investor interest worldwide.

There are daunting hurdles ahead, with climate change and sluggish participation trends at the top of the disrupter list, but the future is arguably brighter than ever. This book is a deep, colorful dive beneath the headlines, for any skier who wants to understand today's landscape. And it's a must read for anyone who works—or wants to work—in the ski industry. 


Advance Praise for Ski Inc. 2020


"Chris Diamond takes the reader to a higher level of understanding on the state of the ski-resort industry than anyone has ever done. "

Michael Berry

Former President, National Ski Areas Association 


"Ski Inc. 2020 accomplished in a matter of hours what I'd failed to do on my own in a decade: make sense of present-day resort headlines in the context of how we got here in the first place." 

Gregg Blanchard

Senior Vice President of Strategy, Inntopia

Social media guru @Slopefillers


"Ski Inc. 2020 provides an almost encyclopedic view of the industry today, from the biggest to the smallest players. It could be a textbook for anyone wanting to understand the landscape of the North American ski business, and how it has changed so dramatically in the past few years. "

Blaise Carrig

Former President, Vail Resorts Mountain Division


"Essential reading for anyone watching the resort industry carve into this new 'Golden Age.' Chris Diamond (and his colleague, Andy Bigford) deliver invaluable insights into the insular resort industry and its influence on mountain communities. "

Jason Blevins

Veteran industry reporter, Colorado Sun 


"Chris Diamond does it again. This time he tells the story of how an industry can disrupt itself and reignite growth by creating an exciting consumer proposition. The sequel is a good read for a ski enthusiast or a student of business."

Steve Reinemund

Former Chairman and CEO, PepsiCo

Former Dean, School of Business, Wake Forest University


Book Details

Title: Ski Inc. 2020

Subtitle: Alterra counters Vail Resorts; mega-passes transform the landscape; the industry responds and flourishes. For skiing? A North American Renaissance.

Author: Chris Diamond with Andy Bigford

Price: $29.95

Purchasing information: Launching Oct. 29, 2019, as a hardcover or e-book on Amazon.com (plus Barnes & Noble and Indiebound), and at select booksellers.

Publisher: Ski Diamond Publishing, Steamboat Springs, Colorado

Sales/Distribution: West Margin Press, Berkeley, California

Format: Hardcover, 272 pages, 40 photos, Index.

ISBN: 978-0-9979784-2-1

Library of Congress Control Number: 2019909294


About the Author


Chris Diamond is the award-winning author of the first Ski Inc., a resort consultant, and a veteran resort operator. He started his career as an assistant to the president of Killington in 1972, and was the president of Mount Snow, Vermont, from 1977 to 1994. From 1994 to 1996 he served as the vice president for Business Development and president of the Vermont resorts for S-K-I Ltd. He then spent 17 years at the helm of Steamboat Ski Resort before retiring in 2015. He is a past director and chairman of Colorado Ski Country USA and of the National Ski Areas Association, which presented him with its highest honor, the Lifetime Achievement Award, in 2013. Chris, who was inducted into the Colorado Ski Hall of Fame in 2017, lives in Steamboat Springs with his wife, Eileen.


Andy Bigford, who edited and collaborated in the writing of Ski Inc. 2020, has spent nearly 40 years in ski-related publishing, starting his career overseeing newspapers in Breckenridge and Aspen. He was the editor-in-chief and then publisher of SKI, and the general manager of Warren Miller Entertainment.