The person(s) behind MichiganSkier.com is (yours truly) -- Jim Neff (with a significant assist
from my wife, Ann). I served as Editor of Great Lakes Skier for all of its 17 years. GLS was Michigan's only
ski publication during that entire stint. I've written for SKI, Snow Country, Skiing Heritage, the Detroit
Free Press, the Detroit News, the Chicago Tribune, the Cadillac News, and a host of other publications and
websites. Ann and I are both members of the North American Ski Journalists Association.
In 1997, it became apparent to me, and to my partners at Great Lakes Sports Publications, Inc., that
the life-cycle of GLS was at an end. Readers loved us, the ski industry patted us on the back for promoting skiing,
but the advertising dollars necessary for our survival just were not there. Sure, we could work our tails off
year-round and maybe break even, but that was not an option I wanted to contemplate. So, we decided to pull the
plug while we had no debts.
So, MichiganSkier.com was born. Originally, Great Lakes Skier was Michigan Skier (we changed the name
in hopes of attracting a broader base). I dug out the old Michigan Skier logo, added a dot-com to the end,
registered the name on the Net, and launched this site.
I wanted MS.com to be different from other sites in several ways. First, I wanted to feature news that
I (as a skier) would be interested in myself (as a reader). Second, I wanted it to be "journalistic," with honest
editorial, opinions, and a regular weekly features. And, I wanted to have a place to promote Michigan skiing.
That's what you'll find on this site.
We do allow some limited advertising on the site to pay for some of the expenses, that's all. We don't
actively solicit ads, but we do accept them. Ski news always comes first.
We do not solicit advertising, but
we do accept it. Your business can sponsor a page or feature on Michigan Skier. That said, this is the lowest
key ad campaign we could possibly design: no solicitations, no phone calls from sales people, and no pressure
whatsoever. If you want to advertise, send e-mail to us and we'll get back to you.
- Sponsor a page (your banner at the top of the page or an ad on the page with linkage to your
- Sponsor a feature on a page (your logo with linkage to your website): $100.
- Have a text ad placed on any of our pages: $50.
Your ad/sponsorship runs from now until July 2013. Change your ad throughout the course of
the ski season for $20 per change. First come, first served...no muss/no fuss.